If elite sport was a superhero it would have the gleaming letters "RB" emblazoned across its colorful spandex-covered chest. The "Recession Buster" has saved the day again if rugby World Cup organizers are to be believed.
Last week they marked exactly two years to go until the 2015 tournament by announcing an impressive list of financial statistics pointing to it being the most successful in rugby's history.
While the path back to economic prosperity appears to be painstaking for the rest of the planet, the sporting world is unintentionally mocking that struggle by breezing through the downturn.
At the weekend the world's top golfers competed for a $10 million prize in the climax to the FedEx Cup playoffs, while last week football's UEFA Champions League group stages kicked off.
Last year's winners Bayern Munich earned $73 million and that was $13 million less than Juventus, who were knocked out in the quarterfinals, picked up.
On the water, competing teams in sailing's America's Cup have reportedly spent up to $100 million each to build a competitive boat.
While spending money is not the same as making it, there are certainly individuals, teams and companies willing to splash the cash in pursuit of sporting glory when most of us are tightening our belts.
Both the 2007 Rugby World Cup in France and the 2011 event in New Zealand were deemed successes. But Brett Gosper, the chief executive of rugby's world governing body, the IRB, says he expects England to "raise the bar" when they stage the World Cup in two years’ time.
Commercial deals for the 2015 competition are being locked down in record time and with double digit increases. Although the sums are confidential, organisers are predicting revenues of at least $238 million.
Boosted by rugby's return to the Olympics - the sevens format will debut in Rio de Janeiro - more people are playing the sport than ever before; 5.3 million in 118 countries generating a global annual turnover of $1.9 billion.
Kick-off times and ticketing for the 2015 World Cup will be announced in November and then we'll see if the fans are as willing to spend money as rugby's corporate backers. Judging from the way other major sports have sailed through the economic slowdown, the answer will be a resounding "yes."
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Rugy an elite sport? Oh for goodness sake Get a grip Alex.
You get a grip, rugby world cup is the 3rd highest watched sporting event in the world behind Football world cup & Olympics. Of course in the myopic view of an American you would believe that.
Alex Thomas is a sports correspondent and anchor with CNN International, working out of the company’s London office. As well as reporting from the 2009 and 2010 Champions League finals, in Rome and Madrid, Alex has been CNN’s man on the ground at the Wimbledon and French Open tennis Championships, Vancouver Winter Olympics and the football World Cup in South Africa. He has also interviewed world sports celebrities like Roger Federer, Usain Bolt, Padraig Harrington, Arsene Wenger, Ji-Sung Park, Michael Ballack and Serena Williams.