Unfortunately, however, it’s also become a double-edged sword. On the positive side, tweeting and other forms of social networking does bring the fans closer to the players, helping sports men and women develop an individual platform that’s good for business.
PGA Tour Commissioner, Tim Finchem, said as much when I spoke with him recently at the Tour Championship.
“Anything that creates more interest, more exposure, things that people can talk about or relate to, that’s in our interest.” he said.
It's already advantage team USA ahead of this week's Ryder Cup in Wales. Jim Furyk held off the challenge of England's Luke Donald at the Tour Championship to give the Americans' confidence a boost.
After banking the tidy sum of $11.35 million over the weekend, Furyk immediately turned his attention to his country's defense of the trophy.
His success at East Lake in Atlanta was the second biggest win of his career following his 2003 U.S. Open success and once again golf's "Mister Unflappable" showed at the age of 40 he's still very much a formidable opponent.
Arsenal have not won a trophy in five years and judging from their performances in the early part of this season, that drought will most probably last another year. If it does then Arsene Wenger's time at the Emirates Stadium could come to an end.
I know it is too early to make predictions, but I am pretty confident that with this group of players, the Gunners won't be celebrating any silverware by May, 2011.
What baffles me is that Wenger has had several seasons to invest in his squad, but has decided against it. The French manager continues to insist on relying on young players who have won little or nothing in their careers.
When I took the call, it was good news and bad news. “Would you like to interview Manchester United manager Alex Ferguson?” Absolutely. “You’ll only have seven or eight minutes with him”. Not ideal – but still a yes.
Because my CNN colleague Terry Baddoo had already filmed a long chat with United’s boss during their pre-season tour of the United States, we decided to do something different this time.
We appealed for questions from you – the viewers and readers of CNN International and CNN.COM.
Unsurprisingly, we had a great response, via Facebook, Twitter and our website. You sent in your suggestions from North America, Africa, Europe, Asia and the Middle East – proving yet again that football is truly a global game and the sport’s top players and managers, like Alex Ferguson, are world famous.
Some years ago there was a footballer in the top flight of the English game called Vinnie Jones.
A committed hard man, for sure, but also a player who only had to breathe on an opponent to get the referee reaching for his card and the football authorities up in arms in righteous indignation.
It was a monkey see monkey do situation, a self-fulfilling prophecy which played right into the hands of the tabloid media whose stock in trade is negativity.
We see it off the sports field too, with wayward celebrities singled out by the tabloids as the “It” girls or boys.
In England, many people are already crowning Chelsea as Premier League champions. After five rounds of fixtures, apparently, there are several commentators and pundits who believe the Blues have already proven they are the best team in the country.
Now if you take a look at the numbers, it is easy to see that Chelsea have looked good so far. They have five wins in five games and they have scored a whopping 21 goals. You don’t need to be a genius to figure out that’s an impressive average of over four goals per game. Carlo Ancelotti’s side have also played some great football at times, and to concede only one goal in the process is also noteworthy.
So, we have established that the Blues are doing well. But are they on their way to another title? Uh … not so fast. At this point, I would like to interject with a reality check.
As the 2010 Formula One season bids a fond farewell to Europe, heading east for the culmination of a thrilling world championship dogfight, it begs the question of whether this continental shift might be something more permanent.
With the exception of a weekend of sun and samba in Brazil, Mark Webber, Lewis Hamilton, Fernando Alonso and co will fight for global supremacy in Asia, a trend which looks set to continue into the 2011 season.
South Korea will make its grand prix debut in October, pending approval from FIA inspectors, with India set to follow suit next year with a race in Delhi. When you add this to the six Asian stops already on Formula One’s world tour, almost half of next year’s circuits will be on the continent.
If you had to describe Rafael Nadal’s tennis in one word, what would it be? Mine would be “relentless.”
Off the court though, the word I’d use, would have to be “modest.” Here we have a champion who, though ranked number one by a land-slide, refutes the fact that he’s the best player in the world.
And rightly so. I’ll get to that in just a moment. First let’s consider his service grip-change, which he decided on two days before the U.S. Open began!
You may have heard recently that the private life of Manchester United and England striker Wayne Rooney has been subject to allegations in several British tabloid newspapers.
Once again, a rich and famous sports star has apparently not been able to resist the temptations associated with his status and his bank account. Am I the only one who is not surprised? To be honest it didn’t shock me at all.
Without forgiving the situation, if indeed it proves to be true, it throws light once again on the lives of the privileged elite of the sporting world and the morality of their conduct. It also raises the question of whether there is enough support for these individuals from those who create their stardom.
Corey Pavin had to pick Tiger Woods for the U.S. Ryder Cup team but there is no certainty it will make his side stronger.
Cricket may not be an American sport but, boy, did Pavin play a straight bat after picking the world number one.
Did he ever consider leaving Woods out?
“I considered everybody as potential picks,” the U.S. skipper replied, live on CNN’s World Sport show. Not the yes or no we wanted to hear.
Was he worried about the backlash if he didn’t select Woods?
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